Share →

As we announced earlier this week, ECO4CLIM we are involved in the Horizon 2020 ROCK Project – Regeneration and Optimization of Cultural heritage in creative and Knowledge cities – , led by the City and University of Bologna. It aims to transform historic city centers into living laboratories for cultural exchange, urban regeneration, and sustainable development. Our role being to spur eco-entrepreneurship and sustainable innovation, from a cultural heritage approach, as engines of quality job creation, climate resilience, and environmental preservation. Through incubation programs, marketplaces, investment forums, innovation exchanges, international replications, and policy recommendations; we will empower ecopreneurs and develop supportive ecosystems around them for local green economies to flourish and thrive.

To being with, next Thursday January 26 (10:00 – 16:00 CET), an International Conference will be held in Bologna, at the magnificent Piazza Maggiore, to initiate the conversation among all stakeholders, from visitors and dwellers, to students and ecopreneurs; and together re-imagine the city right from its very heart. A place to dream, a place to gather, a place to start. An Imagination Lab. ECO4CLIM, via our International Coordinator -Jesus Iglesias-, we will bring the green perspective to the co-creation process, as speakers in the morning’s panel, and active contributors all throughout the joyous day.

How a dedicated lab for citizens and civic cooperation can be effectively designed?
Which kind of technologies are needed?
How entrepreneurs, young people, vulnerable categories can be properly engaged?

Bologna will be equipped by one the biggest collaborative space in Europe. Located in Piazza Maggiore, it will operate in the spaces of Salaborsa, Urban Center Bologna, Palazzo d’Accursio and occupying part of the underground passages linked with Modernissimo Cinema. The main aim is to create a place for developing new collaborative models, increasing the interaction between citizens, visitors flows and the historic city center, giving new drivers to Bologna creative and cultural spaces. A place to enable access to data and technologies, to train young people in new competences, flexible enough to be easily adapted to different contexts and needs, being an available resource for all schools in Bologna, for citizens, and local entrepreneurs.

The first challenge of the Lab will lie in experimenting actions to match advanced technologies and cultural heritage, through the participation of experts who will share their know-how about cultural attractiveness, financial sustainability, key performance indicators, urban regeneration, and their experiences on national and international success cases to stimulate replication opportunities in Bologna.

This first event is part of a co-design process called Anteprima LABS, running until the end of February involving citizens, communities of practice, students under the guidance of the Department of Architecture of the University of Bologna, Urban Center and Municipality of Bologna. Anteprima LABS is integrated in POR FESR 2014-2020 program, Axis 6: Attractive and collaborative cities that involve the 10 main cities of Emilia-Romagna Region.


Institutional introduction
  • Bruna Gambarelli – Assessor of Culture and new cultural initiatives in suburban areas. Bologna municipality
  • Matteo Lepore – Assessor of Economy and city promotion, civic imagination, sport and heritage. Bologna municipality
  • Mirko Degli Esposti – Deputy Rector of the University of Bologna
  • Silvano Bertini – Regional manager of services, structure and policy for economic development, industrial research and technological innovation of Emilia-Romagna Region
  • Osvaldo Panaro – Department of economy and city promotion, tourism and territorial marketing sector. Bologna municipality

  • 10.30AM—12.15PM
  • Coordination by Michele d’Alena – Urban Center Bologna
  • Damiano Aliprandi – Fondazione Fitzcarraldo IT
  • Patrizia Asproni – ConfCultura IT
  • Raymond Lorenzo – Project for Public Spaces USA
  • Marco Muscogiuri – Politecnico di Milano – Alterstudio Partners IT
  • Jesus Iglesias – ECO4CLIM ES
  • Artur Serra – ENoLL European Network of Living Labs – i2CAT ES
  • Fabio Sgaragli – Fondazione Brodolini IT

  • 12.15PM—1.30PM
    Roud Table
    Rethinking collaborative spaces: models, success factors, key performance indicators
  • Facilitation by Giovanni Leoni – Dipartimento di Architettura Università di Bologna; Walter Vitali – Urban@it
  • Graphic telling by

  • 1.30PM—4.00PM
  • Sketchmob with students, creative designers, and architects to sketch the new spaces of the Imagination Lab
  • Sketchmob by Alterstudio Partners e Arkipelag Milano

  • Further information and registration at